This project is a tribute, a collaboration, and a culmination. For my senior thesis, I’ve chosen to brand Dennis Building Construction—a company built quite literally by hand, through grit, persistence, and a commitment to quality. Founded and operated by my father, George Dennis, this business has been the backbone of our family’s livelihood. Working as a solo crew, with the help of me and my three brothers over the years, he’s poured everything into his craft to ensure we had everything we needed growing up.

What has always struck me is that while his work speaks volumes, there has never been a visual language to represent it—a brandmark to mirror the precision, care, and dedication he brings to every job. This is where my craft meets his.

Through this thesis, I aim to give form to his legacy by creating a visual identity that reflects the strength, integrity, and soul of Dennis Building Construction. It’s more than just a logo or design system—it’s a way of honoring the years of early mornings, late nights, and the quiet pride my dad carries in his work.